100 top photographers

Edward Steichen

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Wikipedia*Edward J. Steichen (March 27, 1879 – March 25, 1973), was an American photographer, painter, and art gallery and museum curator. He was the most frequently featured photographer in Alfred Stieglitz' groundbreaking magazine Camera Work during its run from 1903 to 1917.
In 1911, Steichen was "dared" by Lucien Vogel, the publisher of Jardin des Modes and La Gazette du Bon Ton, to promote fashion as a fine art by the use of photography.[13] Steichen then took photos of gowns designed by couturier Paul Poiret.[13] These photographs were published in the April 1911 issue of the magazine Art et Décoration.[13] According to Jesse Alexander, This is "...now considered to be the first ever modern fashion photography shoot. That is, photographing the garments in such a way as to convey a sense of their physical quality as well as their formal appearance, as opposed to simply illustrating the object."

Other site: http://www.artcyclopedia.com/artists/steichen_edward_j.html
Wiki link**: http://en.wikipedia.org/wiki/Edward_Steichen
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**@*Wikipedia: The Free Encyclopedia. Wikimedia Foundation Inc. 1. 1. 11 - Note: Text is abridged but unaltered.
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